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How the platforms actually work, without the sales pitch.
Sep 11, 20266 min read
Is it safe to buy followers? An honest answer
What actually happens to an account that buys, what the platforms do and don't detect, and the three things that decide whether it goes well or badly.
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Sep 04, 20267 min read
How to get your first 1,000 followers
The first thousand is the hardest and the least glamorous. Here's what actually moves it, in the order that it matters.
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Aug 27, 20268 min read
How the Instagram algorithm decides who sees you
Not one algorithm but several, each with a different job. Knowing which one you're fighting changes what you'd do about it.
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Aug 19, 20267 min read
Why TikTok pushes one video and buries another
TikTok's distribution is closer to a series of auditions than a feed. Understanding the audition explains almost everything that looks random.
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Aug 11, 20268 min read
4,000 watch hours: the honest path there
The monetisation threshold is a volume problem with a very specific shape. Most channels attack it in the way that takes longest.
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Aug 03, 20266 min read
The best time to post, and why the answer keeps moving
Every chart of optimal posting times is describing someone else's audience. Here's how to find yours, and how much it's actually worth.
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